The term refers to the level of media coverage given to the dissapearances of middle class, white, women between 20 and 30, and teenagers, compared to that of men, or women of different races, or of lower class. I think it shows how insane the media is these days, and how its driven by the desire for looks and money, a pretty sad reflection.
an example is two teenagers who went missing, but one recieved more media attention that the other, Amanda Dowler, was a middle class schoolgirl

Whilst hannah Williams was from a working class background, with estranged parents and a stud in her nose

Images of Amanda were all over the front of national newspapers, I clearly remember the news of amandas disappearance, but I have no recollection of hearing about Hannah Williams.
Amanda was what the media wanted, a model school girl with a middle class family, whereas hannah was from a single parent home and had spent time in care, the police described hannas mother as 'not really press conference material' she was forgotten immediately. Amanda Dowler continued to dominate the news. Both girls were found murdered.
I've noticed how shockingly similar alot of the missing young women in the news seem to look, there appears to be a certain criteria that needs to be filled to get coverage.
You probably recognise these faces -







But do you recall these ones?







